Growing up in the 80s I spent many hours lying on my bedroom floor or sitting at the dining room table, drawing and painting; everything from still life and portraits to cartoon characters, superheroes and spaceships that I would hang on my wall. Logos and lettering were particularly captivating. The Ghostbusters logo, the swooshy text at the beginning of Superman films, the scrolling intro to Star Wars and the Autobots and Decepticons symbols. Letraset, a product inextricabl

As Design Studio Manager at Edson Evers PR Ltd from 2006 - 2018, I was curious to take a look back at Edson Evers’ history and explore how their logo and branding has adapted and changed over the years. Since the company's foundation in 1972, from typefaces to logotypes, the branding for the PR and Marketing Agency has evolved to reflect its image, client-base and culture at different points in time over the past 47 years. Pre-90s: The ‘Goudy’ Years The earliest example found